In the project, our methodology involved a comprehensive approach based on research insights. We initiated the creative process by sketching with FROG, aligning our design concepts with the identified user preferences and needs. A crucial step in this journey was the establishment of a cohesive design language, ensuring visual consistency and a seamless user experience.

Web optimization played a pivotal role as we strategically combined the app flows to streamline and enhance the efficiency of the user journey. This step focused on minimizing redundancy and maximizing the impact of the web interface.

To ensure the success of our design, we conducted rigorous design reviews, first collaborating closely with the FROG team to gather valuable feedback and refine our concepts. Subsequently, we engaged in a design review with IKEA, aligning our vision with their objectives and incorporating any additional insights gained from their perspective. This iterative process allowed us to fine-tune our design, ensuring it not only met the project goals but also resonated with the expectations of both FROG and IKEA stakeholders.