Case Study
The core problem we aimed to solve was increasing the number of shortlisted candidates from the recruiter’s side. We broke this problem down into several key areas, including improving the onboarding flow, enhancing the job application recommendation engine, developing a profile score, and launching a home feed to improve user engagement and more.
Enhancing engagement: achieving a 39% increase in job applications
Team
Riju KK, Animesh Sharma, Sushil Kumar
Description
Further increase the number of matches, we focused on improving the job application process by optimizing the recommendation engine. By removing inactive jobs and introducing tailored job recommendations after a successful application, we were able to drive more relevant applications, boosting overall engagement.
Key Actions:
Removed inactive jobs where recruiters were not actively shortlisting.
Displayed similar job recommendations immediately after a user applied for a job.
• Recommendations were hard-matched based on Same category, Similar salary range, Same location and work type, Relevant experience
Results
Results:
39% increase in job applications.
Initial shortlists: 800
Final shortlists: 1100
This enhancement streamlined the candidate's journey by offering relevant opportunities right after they applied, increasing the number of job applications and overall engagement with the platform.
Accelerating shortlist efficiency: Cut time from 2 minutes to less than 1 minute
Team
Riju KK, Animesh Sharma, Sushil Kumar
Description
To help recruiters efficiently shortlist candidates, we introduced a profile score that simplified the process of assessing candidate profiles. This feature improved the recruiters' ability to quickly evaluate candidates, reducing the time spent analyzing profiles and ultimately increasing the number of shortlists and matches.
Key Actions:
Profile Match Score: Introduced a profile score (0-100) to quantify how well a candidate matched a job.
Parameters used to calculate the score:
• Location and salary match
• Skills match (both verified and unverified)
• JD-overlap score using AI tools (e.g., ChatGPT)
• Experience matching
• Candidate’s recent activity, profile value, and completion percentage
Results
Results:
46% increase in total shortlists:
• Initial shortlists: 1,500
•. Final shortlists: 2,20095% increase in daily shortlisting by recruiters:
• Initial daily shortlisting: 17.1% of active recruiters
• After changes: 33.1%Increased the number of distinct profiles viewed by recruiters, although the average number of shortlists per recruiter went down due to acquisition constraints.d overall engagement with the platform.
Launching the home feed boosted D1 retention from 16% to 27%
Team
Riju KK, Animesh Sharma, Sushil Kumar
Description
To foster a sense of community and improve user retention, we introduced a home feed that encouraged interactions among candidates. By providing users with opportunities to connect, showcase their skills, and engage with others, we significantly increased both D1 and D7 retention rates.
Key Actions:
Data Analysis:
Candidates who followed others had higher D1 retention rates (24%).
Influencer personas (those who received follows) had a 27% D1 retention rate.
Overall retention before changes: 16%.
Home Feed Introduction:
Added the following elements to encourage more connections and interactions:
Quick chat
"Someone You May Know" recommendations
Celebrations of work milestones (e.g., anniversaries, birthdays)
Follow-back prompts
Notifications of profile views
Recommended jobs
Opportunities to catch up with peers
Customer Lifecycle Management (CLM) Journeys:
Sent reminders and prompts for actions such as receiving a message, a follow, or to follow back others.
Results
Results:
Follows on the platform increased by 55.4%:
Initial follows: 600
Final follows: 950
D1 retention improved by 53%.
D7 retention doubled, from 6% to 12%.
By creating an engaging home feed with social elements and reminders, we successfully improved both short-term and long-term user retention, boosting platform activity and engagement.
Implemented Email Journeys to Increase W1 Retention by 66.7%
Team
Riju KK, Animesh Sharma, Sushil Kumar
Description
To boost the number of matches on the platform, we focused on increasing recruiter activity, as more active recruiters would lead to a higher number of shortlisted candidates. By implementing targeted email journeys, we were able to re-engage recruiters and significantly improve company Week 1 (W1) retention rates.
Key Actions:
Analyzed recruiter behavior: Identified that many recruiters were inactive or not returning to the platform after initial engagement, which directly impacted the number of shortlisted candidates.
Implemented personalized email journeys: Developed automated email campaigns tailored to different stages of the recruiter lifecycle, encouraging them to return to the platform, shortlist candidates, and engage more actively.
Email content included job suggestions, reminders of potential matches, and insights into candidate activity.
Results
66.7% increase in W1 recruiter retention:
Before: Recruiter engagement and activity were inconsistent in Week 1.
After: The tailored email journeys helped bring recruiters back to the platform, boosting W1 retention and engagement significantly.
This strategic email campaign revitalized recruiter engagement on the platform, driving up matches and enhancing overall platform activity.
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